YVES ROCHER – ANTI-AGE GLOBAL

WORK DESCRIPTION:

STARNO.net was commissioned to create visual assets for a 30-second television commercial for Yves Rocher, a pioneer in botanical beauty. The project focused on the Anti-Age Global line, a product rooted in the power of botanical bud nectar. Our mandate was to deliver a purely digital sequence that captures the premium and natural essence of the brand.

This project was executed exclusively in 3D, requiring a pipeline of precision work. We were responsible for the Modeling, Texturing, Lighting, and Compositing of the iconic product jar as well as an intricate botanical branch featuring a budding nectar point. The challenge lay in achieving a hyper-realistic finish that highlights the luxurious materials of the packaging—such as the glass and gold accents—while maintaining the organic, soft details of the botanical elements.

To bring the sequence to life, we implemented a subtle cinematic camera movement. This slow, elegant drift allows the viewer to appreciate the fine textures and the play of light across the product's surfaces. By utilizing advanced 3D rendering techniques, we ensured that the digital double of the Anti-Age Global jar was indistinguishable from a physical object, providing total creative control over every reflection and shadow.

DESIGN STRATEGY:

The Yves Rocher campaign relies on the perfect marriage of nature and science. At STARNO.net, we utilized Advanced 3D Shading to replicate the complex translucency of botanical nectar and the premium luster of the cosmetic jar. This Full-CGI approach allowed the production to achieve a level of visual perfection and "macro" detail that traditional cinematography often struggles to reach.

Our focus on Photorealistic 3D Rendering ensures that the brand's commitment to botanical excellence is visually communicated with clarity and sophistication. This project demonstrates our ability to support high-end beauty brands by delivering elegant, computer-generated imagery that resonates with a global audience seeking luxury and authenticity.