YORK

WORK DESCRIPTION:

STARNO.net collaborated with the team at Rodeo FX to provide high-end Conceptual Illustration for an ambitious pitch for YORK Peppermint Pattie. In the competitive world of high-budget advertising, the "pitch" phase is critical; it requires a powerful visual narrative to translate a director's abstract vision into a tangible reality that clients can trust.

Our mandate was to illustrate a series of fantastical locations that represent the iconic "refreshing sensation" associated with the American frozen treat. We developed several high-fidelity concept pieces that served as the visual backbone for the production team, helping them secure the project by showcasing a world that blends hyper-realism with dreamlike, surreal landscapes.

By focusing on Atmospheric Environment Design, we provided the creative bridge between the initial script and the final VFX production. These illustrations weren't just background art—they were designed to inspire the director's camera blocking, the lighting department's mood boards, and the final look-development of the 30-second commercial spot.

PITCH STRATEGY & CONCEPTUAL DESIGN:

For a brand like YORK, the visual identity is synonymous with a specific feeling of intense freshness. Our illustrations captured this by utilizing a palette of deep blues, crystalline whites, and epic scale. This strategic use of Visual Development allowed the client to see exactly how the "coolness" of the product would translate to a cinematic experience.

At STARNO.net, we specialize in World Building from the ground up. Whether it's for a winning pitch or a final production frame, our goal is to deliver imagery that commands attention and inspires the entire creative pipeline. This project highlights our ability to support major VFX houses like Rodeo FX in bringing bold, imaginative concepts to life.