STARNO.net collaborated on a humorous and high-energy 30-second television commercial for the Toyota RAV4. The spot highlights the vehicle's legendary off-road capabilities through a quirky narrative: a RAV4 driver safely returning a Sasquatch to his remote mountain home. This campaign emphasizes the "go-anywhere" spirit of the RAV4, blending rugged performance with lighthearted storytelling.
Our primary mandate was the creation of the foreground cave environment where the journey ends. Unlike background elements that can be softened by atmospheric depth, this cave was positioned in the immediate foreground under harsh, full-daylight conditions. This required a meticulously detailed Digital Matte Painting approach, as every rock texture, crevice, and mineral detail was clearly visible to the audience.
Our team focused on achieving absolute photorealism to ensure the digital environment integrated seamlessly with the live-action footage of the vehicle and the legendary forest creature. By balancing complex lighting interplay with high-resolution textures, we created a believable sanctuary that stands up to the scrutiny of a modern high-definition broadcast.
The Toyota RAV4 campaign successfully leverages humor to demonstrate the vehicle's superior AWD (All-Wheel Drive) systems and power. By placing the vehicle in an environment rugged enough for a Sasquatch, Toyota reinforces its position as a leader in the SUV and off-road market.
At STARNO.net, we take pride in delivering High-Fidelity Environments. Projects like this demonstrate our ability to handle high-visibility VFX where the digital work is front-and-center. Our matte painting provided the essential "final destination" for the commercial, supporting the brand's message of adventure without boundaries.
FLY STUDIO
TOYOTA RAV4
ADVERTISING / DIGITAL MATTE PAINTING
