In 2018, STARNO.net was commissioned to conceptualize several key visual sequences for the NBC Sunday Night Football (SNF) opening campaign. SNF is the premier American television event of the week, famous for its high-octane opening show that bridges the gap between major musical performance and professional sports.
Our mandate was to develop a series of high-fidelity Concept Art pieces for a 30-second pitch. The creative challenge was to visualize the grand scale of a professional American football stadium transformed into a futuristic concert arena. We focused on capturing the electric atmosphere of the event, emphasizing epic lighting, crowd dynamics, and the presence of a world-class musical superstar on center stage.
These concepts were instrumental in securing the project's approval. By providing a tangible vision of the final look, our work served as the visual blueprint that guided the production team through the successful execution of the official broadcast spot.
For over a decade, the Sunday Night Football opening has been a cultural staple in the United States, notably featuring Grammy Award-winner Carrie Underwood. The 2018 season required a fresh, high-tech visual identity that celebrated the return of the NFL while delivering the glamour of a stadium concert.
This collaboration highlights STARNO.net's expertise in World Building for the advertising industry. Delivering cinematic environments that stand up to the requirements of major US networks like NBC demonstrates our studio's ability to handle high-stakes creative pitches with artistic precision.
RODEO FX
USA (NATIONAL BROADCAST)
ADVERTISING / CONCEPT DESIGN
