NBC SUNDAY NIGHT FOOTBALL – THE ELECTRIFYING STADIUM EXPERIENCE

WORK DESCRIPTION:

In 2017, STARNO.net was commissioned to conceptualize several key visual sequences for the NBC Sunday Night Football (SNF) opening campaign. As the premier American television event of the week, SNF is famous for its high-octane opening show—a cinematic spectacle that bridges the gap between a major musical performance and professional sports.

Our mandate was to develop a series of high-fidelity Concept Art pieces for a competitive 30-second pitch. The creative challenge lay in visualizing the grand scale of a professional American football stadium transformed into a futuristic, neon-infused concert arena. We focused on capturing the electric atmosphere of the event, emphasizing epic lighting design, massive crowd dynamics, and the iconic presence of a world-class musical superstar on center stage.

These high-impact concepts were instrumental in securing the project's approval. By providing a tangible and ambitious vision of the final look, our work served as the visual blueprint that guided the production and VFX teams through the successful execution of the official broadcast spot seen by millions of viewers.

CAMPAIGN STRATEGY:

The Sunday Night Football opening is more than just an intro; it is a brand statement. By utilizing World Building and Advanced Look-Development, STARNO.net helped elevate the broadcast's aesthetic to match the prestige of the NFL. Our work focused on the "larger-than-life" aspect of the show, ensuring the transition from the concert stage to the kick-off felt seamless and legendary.

At STARNO.net, we specialize in Pre-visualization and Pitch Art. This project demonstrates our ability to support major US networks by delivering imagery that defines the artistic direction of a multi-million dollar production. Our concepts provided the necessary clarity for the directors to align their vision with the technical requirements of high-end CGI and practical lighting.