STARNO.net contributed essential visual effects to a high-energy, humorous 30-second television spot for Le Porc du Québec. The campaign, which promotes the quality and local sourcing of Quebec pork, features a protagonist dressed in full skydiving gear, preparing for a daring jump from the window of a massive downtown skyscraper.
To achieve this dramatic effect safely and convincingly, the production utilized a controlled studio environment. While the actor performed his jump onto a safety mattress, large Green Screens were positioned behind the set windows. STARNO.net's mandate was to digitally remove these green backdrops and replace them with a hyper-realistic, sprawling metropolitan environment.
Through expert Digital Matte Painting and Compositing, we created a dense city center filled with soaring skyscrapers. Our team meticulously matched the studio lighting and perspective to the digital world outside, ensuring a seamless integration. The result is a piece of "Invisible VFX" where the audience feels the genuine vertigo of the height, fully supporting the comedic punchline of the advertisement.
The key to this project was the Photorealistic Environment Design. In a comedic spot, any visual flaw can distract from the joke. By focusing on atmospheric perspective and the subtle details of urban architecture, we anchored the actor's performance in a believable reality.
At STARNO.net, we specialize in Invisible Visual Effects—the art of building worlds that the viewer never doubts. This project demonstrates our ability to support local Quebec brands with high-fidelity digital solutions that bring creative and daring concepts to life.
CINELANDE
FOOD & BEVERAGE / LOCAL AGRI-FOOD
ADVERTISING / CHROMA KEY / DIGITAL MATTE PAINTING
