STARNO.net was commissioned to produce a high-end 30-second television spot for Natrel, Canada’s leader in premium dairy products. The creative brief was elegant in its simplicity: a macro close-up of a milk carton with subtle, smooth camera movements to emphasize the brand's clean and modern packaging design.
To achieve absolute perfection, the production team chose to bypass traditional cinematography. Instead of a physical shoot with real props, STARNO.net created the entire spot in Full 3D (CGI). This digital approach was selected not only for cost-efficiency but for the unparalleled control it offers over micro-details. In a 3D environment, we can manipulate lighting, surface reflections, and material textures with a surgical precision that is often impossible to achieve on a physical set with real-world constraints.
The primary challenge was reaching a level of ultra-realism where the viewer cannot distinguish the 3D model from a real object. Every fold in the carton, the subtle grain of the cardboard, and the way light interacts with the surfaces were meticulously rendered to evoke the freshness and quality associated with the Natrel brand.
The Natrel campaign demonstrates why 3D Packshots are becoming the industry standard for food and beverage advertising. Beyond the visual fidelity, a 3D asset provides long-term versatility; packaging designs can be updated, lighting can be changed for different seasons, and camera paths can be re-rendered without the need for an expensive new studio shoot.
At STARNO.net, we specialize in high-fidelity digital doubles. By combining advanced shading techniques with artistic lighting, we ensure that the product isn't just a "model," but an appealing and appetizing hero of the commercial spot.
CINELANDE
DAIRY / CONSUMER GOODS
ADVERTISING
