STARNO.net played a pivotal role in creating a vibrant and highly stylized 30-second television spot for Keurig. This ambitious production was designed to visually narrate the lifecycle of their products, specifically focusing on the manufacturing and innovative recycling process of Keurig coffee pods.
The project combined high-end studio cinematography with sophisticated 3D integration. Our mandate involved the complete digital recreation of key product elements. Our team meticulously modeled and textured a wide range of assets in 3D, including a hyper-realistic Keurig coffee machine and various components of the brewing system.
By utilizing Photo-real 3D Modeling and seamless compositing, we were able to showcase the intricate internal mechanics of the coffee maker and the recycling journey in a way that would be impossible to capture with a traditional camera alone.
These television spots showcase the seamless integration of our photorealistic 3D models within a stylized live-action environment. From the mechanical internal view of the brewing process to the artistic visualization of sustainability, our CGI assets were designed to match the premium brand identity of Keurig.
One of the main challenges of the Keurig campaign was ensuring the 3D elements matched the vibrant, stylized aesthetic of the live-action studio shoot. Our artists focused on Dynamic Lighting and complex shaders to ensure the digital coffee machine felt tactile and premium.
Frederic St-Arnaud, Philippe Savoie Lemay, Clementine Flicker Rodriguez, Caty Deladurantaye
ALT PRODUCTION
THE KEURIG BREWING SYSTEM
ADVERTISING / 3D MODELING / STYLIZED VFX
