For Le Groupe Maurice, a leading network of seniors' residences in Quebec, STARNO.net participated in a bold and highly unusual advertising campaign titled "L'aîné de demain" (Tomorrow's Senior). A project from Studio Bifurk, this collaboration pushed the boundaries of visual storytelling by featuring Quebec actors and celebrities literally aging in fast-forward before the audience's eyes.
Achieved in 2020 during the early stages of accessible artificial intelligence, this feat was made possible through a pioneering combination of AI-driven aging tools and high-end post-production. While STARNO.net is primarily recognized for digital environments and matte painting, this campaign proved our ability to innovate within unknown territories, delivering award-winning results that sparked province-wide conversation.
This triple showcase highlights the innovative AI-driven aging process developed for the campaign. By combining artificial intelligence algorithms with professional digital compositing, we created hyper-realistic transformations for high-profile celebrities, earning the project a Bronze IDEA Award for Best VFX.
The "L'aîné de demain" campaign was designed to combat ageism and celebrate the natural process of aging with dignity and beauty. By visualizing the future selves of recognizable figures, the campaign created an emotional bridge between generations.
The technical success of this project earned STARNO.net the Bronze IDEA Award 2021 for the best visual effects in Quebec. This avant-garde achievement remains a point of immense pride, showcasing our team's versatility and commitment to excellence, even when operating outside our traditional comfort zones.
Frédéric St-Arnaud and the VFX Team
BIFURK
BRONZE IDEA 2021 (BEST VFX)
ADVERTISING / AI R&D
