STARNO.net played a pivotal role in a major advertising campaign for Desjardins, the largest federation of credit unions in North America. The campaign consisted of three high-impact 30-second spots designed to visually translate the concept of community proximity. Each commercial begins with a flyover of distinct residential neighborhoods, starting from individual Desjardins members in front of their homes and soaring toward a central "Caisse" in the downtown core.
To meet extremely tight delivery deadlines without compromising on visual quality, our team utilized a specialized 2.5D VFX methodology. Instead of traditional, time-consuming 3D animation and lighting passes, we modeled the city in 3D and used camera projection techniques. By projecting high-resolution imagery onto 3D geometry, we bypassed the need for complex light rendering, significantly reducing production and render times while maintaining a hyper-realistic photographic aesthetic.
This project was a significant technical challenge that required absolute precision in architectural modeling and texture alignment. The success of this innovative workflow was a turning point for STARNO.net, forever evolving our approach to large-scale environment creation and cementing our reputation for delivering high-end results under pressure.
The goal of the campaign was to remind members that despite the scale of the financial institution, Desjardins remains deeply rooted in local communities.
Frédéric St-Arnaud, Joseph Charette
RODEO FX
ADVERTISING
