STARNO.net was approached to provide specialized visual effects for a dynamic 30-second television commercial for Ajinomoto Foods. The project required a versatile approach, combining large-scale sports atmosphere with tranquil, photorealistic agricultural landscapes to tell a comprehensive story of quality and passion.
Our primary mandate involved Crowd Multiplication and Stadium Enhancement. In several key shots featuring soccer players in action, our team digitally populated the empty stands with a vibrant, reacting crowd. This required precise 2D and 3D integration to ensure the fans' movements and lighting matched the high-speed energy of the players on the field, creating a truly immersive "big-game" feel.
In addition to the stadium sequences, STARNO.net developed an Aerial Digital Environment of a specific agricultural field. This "Matte Painting" work involved creating a lush, detailed landscape from a bird's-eye view, emphasizing the natural origins of the product. By blending high-resolution textures with realistic atmospheric depth, we provided a seamless transition between the sports action and the source of the ingredients.
The challenge of the Ajinomoto Foods spot lay in the diversity of the tasks. Creating a believable Digital Crowd involves not just duplicating figures, but managing lighting variations and parallax shifts during camera moves. Conversely, the agricultural environment demanded a focus on organic details—shades of green, soil patterns, and natural light—to maintain an appetizing and authentic look.
At STARNO.net, we specialize in Invisible VFX. Whether we are filling a stadium or building a farm from scratch, our goal is to enhance the viewer's experience without the digital hand being visible. This project demonstrates our ability to support global food brands with high-fidelity world-building and seamless compositing.
FLY STUDIO
FOOD & BEVERAGE / ADVERTISING
ADVERTISING / CROWD SIMULATION / MATTE PAINTING
